Ethnicity. Demography, statistical study of human populations, especially with reference to size and density, distribution, and vital statistics (births, marriages, deaths, etc.). Critics of demographic studies point out that these studies make assumptions that people with certain characteristics will have similar behavior patterns. Visit our, Copyright 2002-2020 Simplicable. Since jury pools are drawn from at least thousands of voters in a jurisdiction, a lawyer would have a very hard time convincing a court to change venue simply because one demographic in the area may not favor their client. The one exception has been the important policy, and indeed political Demographic measures are enumerated by applying specific formulas for specific type of measurement. Studying populations – basic demography Some basic concepts and techniques from demography - population growth, population characteristics, measures of mortality and fertility, life tables, cohort effects. 2/16/2004, 10/14/2004, 8/28/2007 3. The term also refers to the study of such categories in a business context. Two Greek roots: demos (people) graphy (branch of knowledge regarding a particular science in this case, human populations). There are many factors that impact our world views, some are visible to our eyes while others are indistinguishable by us; some are controllable by us while some we are born with. Population fluctuations depend on the weather, food availability, natural disasters such as forest fires or volcanic eruptions, predation, and biological competition. Demographics is the analysis of the characteristics of populations and subsets of populations, such as age, race, and gender. Common rates and ratios. The definition of bourgeoisie with examples. Typical factors include age, gender, marital status, race, education, income and occupation. Youth Dependency Ratio Definition: population ages 0-15 divided by the population ages 16-64. This material may not be published, broadcast, rewritten, redistributed or translated. A comprehensive guide to performance management. In general, we classify diversity into 4 major Diversity Types Dimensions. When administering a survey about consumer electronics, a respondent in his 20s will most likely answer the question differently than a respondent his 70s. Studying populations - basic demography - 31 rev. Life Stage. Formula: ([Population ages 0-15] ÷ [Population ages 16-64]) × 100. The crude birth rate, the annual number of live births per 1,000 people. Gaming Demographics by Age. Demographic studies help scientists understand the population dynamics of species, such as invasive species like the Asian carp. Elderly dependency ratio Census Bureau data – free to use and a wealth of demographic information. Contemporary demographic concerns include the “population explosion,” the interplay between population and economic development, Related to qualification: This is a very subjective question which needs prior evaluation such as, … It requires the study of information that may be gathered from a population census , vital statistic records and other sources. Youth Dependency Ratio Definition: population ages 0-15 divided by the population ages 16-64. The most popular articles on Simplicable in the past day. Demographics are statistics related to the population of a particular area. For example, a firm will spend more money on promoting products aimed at young people in areas with a large numbers of people under the age of 25, and firms that offer products that cater towards retirees tend to advertise more heavily in areas with large numbers of retired people. There are three types of age dependency ratio: Youth, Elderly, and Total. It is usually used to research a product or service and how well it is selling, who likes it and/or in what areas it is most popular. Sociologists, psychologists, and political strategists determine what kind of voters are likely to support a particular candidate, and then campaign workers canvass heavily for that candidate in areas where the demographic make-up suggests that the candidate will receive widespread support. 14 Examples of Demographics. For example, the United States population in 2013 was 50.8 percent female. Bureau of Labor Statistics Demographic categories used by the BLS include sex, age, race and ethnic origin. Before we take a look at some of the main demographic variables that heavily influence marketing strategy, learn how to expertly profile your customers to help you create your demographic variables. Vital Statistics: The data on vital events such as births, deaths, marriages, divorces, separations, … Demographics related to race are harder to record in increasingly multicultural societies, but other demographics continue to be widely used. To begin, we looked at the percentage of applicants in various age intervals that have made gaming purchases. There are three types of diversity that make up who we are as individuals: experiential, cognitive and demographic diversity. There are three types of age dependency ratio: Youth, Elderly, and Total. Prior to jury selection, the lawyers may also have an influence on determining where the trial will be held. Wikibuy Review: A Free Tool That Saves You Time and Money, 15 Creative Ways to Save Money That Actually Work. As population changes cause the demographics of an area to shift, marketing firms must adapt to the changes and develop new marketing plans that reflect those changes. The definition of target customers with examples. Elderly dependency ratio Income and occupation. Demographics are a collection of statistical data used to describe a population. Registration: Another source of population data is the registration of life or vital statistics. Analysts study the demographic data for a certain area and then develop ways to market products to the types of people that are most prevalent in that area. Lawyers have to prove that there is no possibility a defendant would get a fair trial in their home jurisdiction. Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Now considered a necessity in the advertising industry, demographics helps businesses identify those consumers most likely to buy their products or services. The youngest age group, applicants aged 18-24, has the highest percentage of video game players. Demographics can break down the population in a number of different ways, including by age, gender, race, religion, and highest education level. Most diversity discussions focus on demographic characteristics like race, gender, sexual orientation, religion, age and disabilities, which people are discriminated against. A guide to market share analysis with examples. Demographic factors are personal characteristics are used to collect and evaluate data on people in a given population. The information gathered and studied for a demographic overview of a population depends on the party utilizing the information. Demographic data is statistical data collected about the characteristics of the population, e.g. Per 1,000 people World View of video game players population data is the of! 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